• Recruit with precision. Hire with confidence. Grow on purpose.

    AI-powered selection + high-performance coaching to make every hire your next big win

    Aligning people, unlocking momentum

  • Our Flagship: 40x Hiring

    The fastest way to hire right the first time, every time

    AI-powered recruitment technology to identify the precise personality factors for success and give you the exact tools you need to find the winning person for every role, bias-free.

    What it means for you:

    • Fewer mis-hires and a stronger culture.
    • Shorter time-to-hire and fewer re-recruit cycles.
    • Lift performance, and momentum from day one.

    40x Hiring is your virtual partner for recruitment success.

    Launching September 2025 - join the waitlist!

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    Why hiring goes wrong (and how to fix it)

    The problem

    Most interviews reward the best storyteller, not the best fit.

    Panels lean on generic questions and personal bias, not what the role truly needs.

    The fix

    Identify the role’s motivational drivers and test for them without leading candidates.

    Decades of cognitive-motivation research show that stable thinking preferences drive an individual's day-to-day behaviour. 40x Hiring revolutionises hiring by translating your position description into those drivers and giving you the exact tools to measure them—objectively.

    The benefit

    Less time guessing and more time benefiting from having the star-performer in every role you recruit

    How 40x Hiring does it →

  • High-Performance Team Development

    Turn good hires into a great team - faster

    Despite the power of 40x Hiring to revolutionise recruitment, organisations need more to get the best out of their people.

    That's why Simply Now helps to strengthen your team beyond hiring.

    Programs

    • Leader Intensives – unblock decision-making, discover blind-spots and develop holistically to transform execution and results.
    • Onboard to Impact (90 days) – convert new hires into stellar performers.
    • Team Growth – shared beliefs, frameworks and structures for priorities, decisions, accountability, and collaboration.

    Outcomes

    • Clear decision chains, less rework.
    • Better cross-team collaboration and trust.
    • Measurable lift in output and retention.

  • Why Partner with Simply Now?

    We help organisations win by doing two things exceptionally well:

    1. Selecting people who fit roles perfectly - with AI-powered tech that reveals and aligns the inner drivers of role success
    2. Developing leaders and teams - with high-performance, developmental coaching for deep lasting change

    We achieve this through our combined strengths:

    1. People leadership - Deep HR and Executive Delivery Experience
    2. Science behind performance - World leading knowledge and practice in cognitive motivation science
    3. Digital-led process optimisation - AI-powered systems to automate, guide and simplify your success in recruiting and developing your people

    This enables us to transform your people, your processes and your technology, so you can focus on getting to work with a team that just clicks.

    “Grant’s approach made it easy for us to learn and own the solution… there’s never a problem too complicated.”

    — David C, Corporate Reporting & Information Management Lead, Local Government

  • You're In The Right Place If...

    You’re struggling with

    ❌ Regretting recruitment decisions and the cost for everyone involved
    ❌ Staff not motivated to do what you need them to do
    ❌ Going blindly into each recruitment without a strategy for success

    ❌ The cost of turnover and repeated recruitment cycles

    And you're ready to

    ✅ Identify the specific cognitive drivers of the perfect fit for each role

    ✅ Precisely interview candidates to accurately test whether their inner drivers align with what the role needs, with role-targeted, non-leading interview questions

    ✅ Remove the bias of recruitment team members out of the hiring decision

    ✅ Pinpoint candidates whose inner motivation aligns with the role's needs

    ✅ Drastically reduce the risk of a mis-hire, and realise the benefits of person-role alignment

    ✅ Improve retention, fit and performance from day one

    If this is you, then you need our cutting-edge AI trained in advanced cognitive profiling technology to:

    Make every hire your next big win

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